Being true to ourselves

We have to be true to the product or service we're trying
to show or sell. BENEFIT => Look at this guerrilla execution
for Last Minute.com. We could have thought it was about crisps.
Well, maybe it's just me. Anyway, let's say it was. Why would
would you bother? Going through the hassle that is traveling
nowadays would make things even worse. WHY? We should
always ask this to ourselves: why someone would bother about
one supposedly great idea we have. In this case they're purely
and solely the benefit of the product, being going to the theater
and be entertained.